In an effort to push more original content from their yearly New and Future Cars issue, a social media campaign was devised specifically for Instagram and Facebook. These editorial videos were designed to provide the Automobile brand with a new lifestyle element and invoke a new way of delivering automotive content to an online audience. A total of twelve 1-minute videos were created with views averaging from 10,000 to 200,000 along with numerous shares and comment engagement.
Corvette C8 “Zora” 1:00
The Corvette C8 “Zora” is going mid-engined: this is what that might look like.
Chevrolet Corvette ZR1 1:00
Get excited for the Chevrolet Corvette ZR1: a high-powered American sportscar built for the track.
Mercedes-AMG Project ONE 1:00
Mercedes-AMG Project ONE revealed: AMG’s $2.5 million halo hypercar is the ultimate fusion of combustion and electrification.
Rolls-Royce Cullinan 1:00
Rolls-Royce is aiming for extreme luxury with their high-riding Cullinan SUV.
Cadillac Escalade 1:00
Find out what big changes are coming for the all-new 2020 Cadillac Escalade
Toyota Supra 1:00
The next-generation Supra will return in 2019. Here’s what you need to know about Toyota’s flagship sports car.